Our mom and Founder
When Sara Tidhar suddenly became a single mom, she had to quickly find a way to make ends meet. She found solace at her stove while trying to think of what to do next. When her son said “Mom, you should sell those nuts you make for us,” Sara thought, why not? She had always made roasted nuts as a healthy snack for her kids, and the kids were crazy about them. Sara’s love of good seasonings had been passed down from her grandfather, who had traveled the world as a spice trader. Stove. Nuts. Spices. Family. The idea launched a new chapter in her life and a profitable business.
Sara sold her first orders of roasted, spiced nuts to local Silicon Valley cafés. Making nuts quickly turned into a 24-hour-a-day job, with Sara sleeping by the oven most nights. When a major national grocery retailer noticed the products, all of a sudden Sara was standing in front of her kitchen stove holding an order for thousands of cases of nuts.
Friends and neighbors began to help, and soon, people began showing up looking for work. Santé Nuts was born. Sara found a commercial kitchen location and a growing team of employees worked around the clock to continue the process of roasting small batches and handcrafting the products. They made the order deadline and Sara still remembers how she cried when she was able to hand out the first paychecks.
Sara's son, Navot, joined the company in 2013, bringing a fresh new perspective to every aspect of the business. "How often do you get the chance to continue a family business?" Navot is fond of saying when asked what made him join the company.
Sara's daughter, Noa, joined her brother in 2016 and the two of them are dedicated to growing the Santé family and sharing delicious nuts with the world.
Learn more about Santé, our nuts, and our team here.